The Identity Machinery, the collaborative project with Martin Draax is now online and you can follow our instagram page.
We are researching several stereotypes in which women are fetishized and we are developing characters using those cliche’s. In this process, we try to find out how influencers on social media work and see if we can generate likes and followers the same way. We are developing our characters and try to give new life to the stereotypes (Gothic Model, School Girl, Fitness mum/Instagram Influencer, New Age type, Nurse, Nun, Virgin Mary, Cyborg etc. ) and eventually make new archetypes. The Identity Machinery has an active Instagram page where the followers can keep track of our characters and their stories.